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Gathering My Thoughts

Need to organize my thoughts, have a quite a lot  going on currently:

Getting ready for Barber:
Only a couple weeks away, I feel mostly prepared with all the big ticket items: Travel, Hotel, Rental, Transportation, but have a couple outstanding items on the list:

  • Need to follow-up with Colton to get the fuel sorted out
  • Test out the cool suit, make sure it works, no leaks
  • Get the outer rim replaced, get all the tires mounted and balanced
  • Decide whether we need to get the Cobb Tuner, to pull codes
  • Keep practicing in iRacing,want to get to a 1:28 consistently
  • Need to research my competitors more

LRA Sponsor Event:
The team at LRA have generously offered to host me, and a sponsor, and a potential sponsor at COTA on May 12th, so I want to get everything organized for that:

  • Follow-up with Wrap Dynamics to get the car stickered, 
    • LRA on the wing
    • Oakhill Wellness on the hood
    • Redo the number plates
  • Get my headline, and byline done

Work on Brand, and Marketing 
I am working with two of my friends Ashley White, and Jed Rogers to get my story out there, and package everything. Ashley is helping me put together my story so that it is easy to tell, and understand, we are going to work on a press kit of sorts, with some photos, a short video, and then a one-sheet bio, I am going to get with Jed to work on my brand identity, and logo design.

Focus on Body Composition
So after 7 months on the OptiFast program, I have lost 98Lbs, 2Lbs more to go, I have started working with a nutritionist, and will be moving back to solids over the next month, so far, so good picked up an additional meal every other day this week, will be on two meals a day next week. Additionally, I have been picking up the activity level, in preparation for the 90-minute Enduro at Barber, I have been doing 45 minutes of cardio everyday, along with my normal weight, and stretching routines. I am going to start focusing on Body Fat Percentage, and work on tuning it that down to an appropriate level, more to come.

Keep Learning
Part of my approach to engaging my sponsors, is to work with them on campaign management, and marketing analytics, I am still learning, and developing my approach, but it will be based on something like this: Marketing Data Warehouse. I am also teaching myself Data Engineering, and Machine Learning, right now, I am working my way through Lex Fridman’s excellent Deep Learning for Self-Driving Cars, I am very interested in the RRT* algorithm developed by Sertac Karaman