Starting a Business

I decided to start ryracing, LLC, lots to figure out. I have worked with Ashley White to put together press, and marketing materials, and have been working with Jed Rogers to get my logo, and branding done right. I have a three part business plan:

1.) build a sponsor, and partner network by providing consultation, leveraging Google’s marketing cloud. Putting metrics in place for measuring co-branded campaign success.

2.) build spec cayman leverage my sponsor, and partner network to build a Porsche specific arrive, and drive business with TPWS.

3.) develop technology for making car setup recommendations. Generate baselines in simulation, then leverage a real-time streaming telemetry system such as the PodiumConnect to compare actual vs simulated.

I am working on my marketing plans, and will have a couple announcements coming on from Nestle, and another from the YMCA of Austin. Additionally, I have an opportunity to work Manthey Racing via the Porsche Racing Experience need to figure out how to fund it.

My next race will be at Road America, or possibly a Super Enduro at High Plains if we can get the car ready.

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