Thanksgiving Break

Looking forward to a hopefully relaxing week, spending time with my family, and working on pushing some of my projects forward. Here are some of the things I have on my list.

Road Surface Detection
I have been working on a real-time AI/ML solution for predicting coefficient of friction based on the input from an optical camera. I am using an NVIDIA Jetson Xavier AGX (thank you ADLinkTech) , I have trained a SSD_mobilenet, and but would like to see if I can get some better performance (lower latency), and improved accuracy, so I am porting it over to the Google Cloud AutoML Vision Edge, this will allow me to test a bunch of different ML models automatically without having to run it through my ML pipeline based on Kubeflow, I am excited to see the results.

CAN bus CDDS, and FogLamp
Part of the solution I have been developing uses CAN bus data to do validation, and verification. I’ve been using FogLamp to help manage the data streams, as part of this solution, I am going to continue work with Eclipse Cyclone DDS, and the ROS2 implementation, the plan is to get all of the sensor data from CAN bus to CDDS, then use FogLamp to send everything northbound.

Cyclone DDS is a standard-based
technology for ubiquitous, interoperable,
secure, platform independent, and real-
time dat...

Simulation Environments
A lot of my testing happens in simulation, I started out with IPG which I am very happy with in terms of performance, and accuracy, however, I like to keep my options open, and have been working on porting my base model to the Simulink Vehicle Dynamics Blockset, while I was at it I decide to survey the landscape a bit more, and see what other platforms are available, it looks like some of the game engines are starting to provide robust simulation environments, so I am also testing Unity3d Simulation.

Radar and ground truth

Spec MX5
Going to start working on the build sheet for my spec MX5, found a really nice donor down in San Antonio. I am going to drive her as a street car for a couple more weeks, hoping to get out to Harris Hill Raceway once or twice, to work on my heel-toe.

Decisions for 2020 – Back to Basics

The plan for 2020 is to get a lot more track time. I need to work on my technique. Over the last two years with my GTB1, I have only been driving practice sessions, and races. I am looking to see if I can find the holy grail, a completely race ready car that is streetable, probably too much to ask. I want to be able to drive down to Harris Hill, COTA, Driveway, MSR Houston, or Cresson do DE’s or work with an instructor, then drop off the car to do an arrive/drive for long distance races. I want something that has a clear class definition with all of the sanctioning bodies (SCCA, NASA, WRL, AER). Additionally, I am interested in learning the racecraft associated with running in a Spec class. The GTB1 class I have been running with in PCA is a modified class, and can feel a bit like an arms race.

So far my research has led me to two possible choices, which have similar price points, and are philosophically aligned to my goals: Spec MX-5, and Spec E46. Both have reasonable price points both in terms of the up-front cost, and TCO. Both are well defined, with lots of cars on the market. So part of the decision will be build vs buy. I am leaning toward my previous approach which was to buy something proven.

Along side the desire to go Spec racing, and have a streetable track car, I am also going to pursue renting a seat in a couple different classes within the SRO, or possibly even the upcoming Creventic 24hour race here in Austin. There seem to be a number of seats available in TC, TCR, or GT4 cars. I am interested in learning how to drive a touring car, there might be a good opportunity for this, more to come on this topic at a later date.

The GT4 program that Danny, and I were planning is not going to happen, we could not close the funding gap, which was significant. Here are a few stats on what we were able to accomplish between Jun, and Oct of this year. We prospected over 125 opportunities, of that number we disqualified 35 (with the goal of: “get to no, fast”). We closed contracts with 10 partners, and have an additional 3 contracts pending, we progressed 17 deals into contract/negotiation, and built a number of very strong partnerships along the way. These partnership will bear fruit over the course of 2020.

Our goal was a 1-2% conversation rate on 1000 opportunities, at just slightly over 10% of the total opportunities prospected our conversion rate was 12.5%, not too bad. The real challenge was prioritization. I have a full-time job, a start-up, a family, racing, and my health. Adding the sponsorship/partnership activity on top of all that was very challenging from a time management perspective. I am happy with what we accomplished, and learned a lot about the business side of motorsports. I plan to continue down a more focused path for 2020.

#soufiyard

As usual things are pretty busy, was able to take a small break, and get to the track this last Friday night. Edge Addicts runs an awesome event called COTA Under the Lights that starts at 3pm, and runs until 11pm. It got dark around 9pm, and both Danny, and I were able to get a session in the dark, turn 7 is epic. We made some good memories!

My old computer died, need one to get ready for Road America. So I finally decided to upgrade, got some pretty good kit, makes for a nice workstation, and looks rad with blinkenlights too.

I have always been a big fan of AMD, went with a Threadripper 2, and a newer NVIDIA card, I usually try to buy the previous generation, or mid-level spec, and give myself room to upgrade. This machine has 32-core, and 32GB of memory with a 2070RTX. I can expand up to 128GB of memory, and add another 2070 in the future if I decide to do some more development outside of the cloud.

We continue to work on proposals for partnerships, hope to start closing the gap by the end of this month, will hopefully be able to share more soon on that front. Training has been going really well, stepped up to 4-days per week about a month ago, and have already dropped another 10Lbs.

Soufi, Yard, Et Al

The GT4 Program is coming along we are working on our partnership strategy, I am currently tracking over 50 active opportunities. I have negotiated sponsorship arrangements with a couple key partners, and will start running contests, and giveaways to test out some cross promotion, expect to see offers for OGIO, Spy, Neff, Skullcandy, Highbrew Coffee, and Clif Bar, and Co.

We decided to make a landing page for the Soufi / Yard collaboration, and are working to get the site up, and running, we will let everybody know when its ready to launch. Our next event will be at COTA Under the Lights, really looking forward to driving at night again, it reminds me of the exhilaration I had when I first started driving.

On a related topic, I was selected for patient of the month by Optifast, and am being featured on their facebook, and instagram feeds, I joined them last year in New York and spent the day with the team.

Current Focus – GT4 2020

Over the past couple weeks I have been working on building a GT4 program with Danny Soufi for the 2020 season. We plan to run gt4america with support from Gradient Racing. I have been working together with Danny, Ashley, and many others on getting on sponsorship program together, thus far we have had really positive feedback. I can see a couple deals on the horizon, that will allow us to run a successful season. The sponsorship program we are structuring is unique in that we are including back-end marketing analytics integration with Segment. It is a ton of work, and challenging to keep everything balanced, with my day job, training routine, and family commitments. I am using HubSpot to keep track of all the deals, leads, set tasks, and follow-ups, and LinkedIn Sales Navigator to find, and interact with prospects.

I have also been continuing work on the startup, recently visited Detroit, and attended the excellent IPG local open house, was able to interact with their customers, and partners, and garner their support for my endeavors of commercializing. Very exciting to have them onboard as a partner, looking forward to our next steps.

The next race that I am preparing for is a little far away Road America over Labor Day, I was sitting first nationally in GTB1 after Mid-Ohio, but have slipped down to 3rd having not participated at Watkins Glen, and will likely drop back further with VIR this weekend. Going to stay focused on my training program, and preparation routine, the goal is to take the Triple Trofeo.