Category: Sponsor

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Decisions for 2020 – Back to Basics

The plan for 2020 is to get a lot more track time. I need to work on my technique. Over the last two years with my GTB1, I have only been driving practice sessions, and races. I am looking to see if I can find the holy grail, a completely race ready car that is streetable, probably too much to ask. I want to be able to drive down to Harris Hill, COTA, Driveway, MSR Houston, or Cresson do DE’s or work with an instructor, then drop off the car to do an arrive/drive for long distance races. I want something that has a clear class definition with all of the sanctioning bodies (SCCA, NASA, WRL, AER). Additionally, I am interested in learning the racecraft associated with running in a Spec class. The GTB1 class I have been running with in PCA is a modified class, and can feel a bit like an arms race.

So far my research has led me to two possible choices, which have similar price points, and are philosophically aligned to my goals: Spec MX-5, and Spec E46. Both have reasonable price points both in terms of the up-front cost, and TCO. Both are well defined, with lots of cars on the market. So part of the decision will be build vs buy. I am leaning toward my previous approach which was to buy something proven.

Along side the desire to go Spec racing, and have a streetable track car, I am also going to pursue renting a seat in a couple different classes within the SRO, or possibly even the upcoming Creventic 24hour race here in Austin. There seem to be a number of seats available in TC, TCR, or GT4 cars. I am interested in learning how to drive a touring car, there might be a good opportunity for this, more to come on this topic at a later date.

The GT4 program that Danny, and I were planning is not going to happen, we could not close the funding gap, which was significant. Here are a few stats on what we were able to accomplish between Jun, and Oct of this year. We prospected over 125 opportunities, of that number we disqualified 35 (with the goal of: “get to no, fast”). We closed contracts with 10 partners, and have an additional 3 contracts pending, we progressed 17 deals into contract/negotiation, and built a number of very strong partnerships along the way. These partnership will bear fruit over the course of 2020.

Our goal was a 1-2% conversation rate on 1000 opportunities, at just slightly over 10% of the total opportunities prospected our conversion rate was 12.5%, not too bad. The real challenge was prioritization. I have a full-time job, a start-up, a family, racing, and my health. Adding the sponsorship/partnership activity on top of all that was very challenging from a time management perspective. I am happy with what we accomplished, and learned a lot about the business side of motorsports. I plan to continue down a more focused path for 2020.

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Keeping Focused, and Balanced

Family, work, racing, not necessarily always in that order, very hard to keep everything in balance. Over the last few weeks, I have prioritized getting ready for Road America, my race there is coming up over the Labor Day weekend, really looking forward to it. It’s been pretty tough to put it at the top of the list with all of the other responsibilities, and other activities I have going.

I had the opportunity to share some of my thoughts on this topic with Ross Bentley on his incredible speed secrets podcast this week.

Work has become increasingly demanding requiring more frequent travel, the partnership, sponsorship component of preparing for 2020 is a significant time investment, and the startup is gaining real traction with some exciting opportunities on the horizon. The near constant question I get is “when do you sleep?” Everything is a compromise.

I start by taking care of myself first, having a routine is the thing that helps me most, I guess I am a creature of habit, but breakfast, and training is how I start my day, when I am running, cycling, or swimming, I am able to organize my thoughts, and build a game plan for the day, it helps me get prepared, and regulates my mood, and anxiety level.

I have to focus on work through out the day, once I am home in the late afternoon, I make an effort to turn off technology, and spend time with my family, playing with the boys, making dinner, I love that we always sit down to have dinner together, and getting everybody ready for bed. Once the boys are in bed, I am able to have dedicated time for the startup, partnership, and work in the sim. On the weekends, time with my family is the priority, there are few opportunities during the afternoon, and evening to make progress on the startup, or work in on Road America.

Here is my method for working in iRacing, I am a big fan of data, so Virtual Racing School is a huge asset, I have a subscription that allows me to look at all of the data packs, and compare my times, with their excellent analytical tools. Additionally, I work with David Murry, and his webinars, he has a turn by turn breakdown of Road America that is incredibly detailed. I attempt to use the same approach for working in the sim, as I use when actually at the track, I take notes, look at video, and data, and then create a checklist of items to work on. This approach helps me feel prepared, and confident coming into the weekend. In addition to all of this preparation I have made it a goal for the season to work with a coach each weekend. I will be working with David on Friday, and Tom O’Gorman on Saturday.

A quick update on the partnership, and startup front, I was able to spend some time this week with Joe Speed from ADLink Technology, he has graciously offer the use of one of the NVIDIA Jetson Xavier DevKits, and Amit Goel from NVIDIA’s embedded team sent over a carrier, this is really going to accelerate the development of the models that we are running in the car.

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Soufi, Yard, Et Al

The GT4 Program is coming along we are working on our partnership strategy, I am currently tracking over 50 active opportunities. I have negotiated sponsorship arrangements with a couple key partners, and will start running contests, and giveaways to test out some cross promotion, expect to see offers for OGIO, Spy, Neff, Skullcandy, Highbrew Coffee, and Clif Bar, and Co.

We decided to make a landing page for the Soufi / Yard collaboration, and are working to get the site up, and running, we will let everybody know when its ready to launch. Our next event will be at COTA Under the Lights, really looking forward to driving at night again, it reminds me of the exhilaration I had when I first started driving.

On a related topic, I was selected for patient of the month by Optifast, and am being featured on their facebook, and instagram feeds, I joined them last year in New York and spent the day with the team.