I am staying focused on my goals, and practicing atomic habits something that my trainer, and I discussed a while back. (thanks Phil!). To that end, I got an email from the Austin Triathlon Club last week about Ironman VR, and decided to sign-up, so far this weekend, I did the 10K run, and 40K bike, so one session left! I wanted a goal that would keep me focused, and give myself a reward along the way.
Other goals related to Marketing, I am taking a back to basics approach with my learning, went back, reviewed, and certified myself with Google’s Digital Marketing courses, they have some great materials, and references, namely this great trend analysis tool, which I am using to do some more market research. I am revisiting both Segment, and Google analytics academy courses.
Having fun working with Hasura.io, integrating it into Firebase Auth, and Functions, they have some great tutorials to get started, I am working my way through the front-end tutorial with Vue. On the machine learning front, I have been going through a bunch of the presentations posted during the virtual NVIDIA GTC event.
As far as goals with my creative projects, I have been playing with some really great free plugins, and packs from Ableton, and PureMagnetik. Have continued to work my way through Houdini Foundations, the Unreal Engine integration/plugin is incredibly good, super easy to use, was able to build a really fun VR app, in a very short amount of time.
Kids at home (going to home school math/science using scratch.mit.edu, and Lego Boost). The school sent us some great suggestions for a schedule, and activities so will make sure to balance out the screen time with outside time, and other types of learning.
Meanwhile, I launched the motorsports.ai website, will have the platform hosted there. Getting the beta ready, planning to use Hasura.io (GraphQL), and Vue for the backend/frontend.
The marketing stack will be Clearbrain/Amplitude/Segment, with BigQuery as the backend, and Datastudio for reporting visualization,
Continuing to make investments into improving my the platform, building out some customization for FogLamp to manage Driver/Suspension/Balance. Utilizing AI Platform Pipelines with my GKE/KubeFlow cluster to get everything organized.
On the more creative side, I am having fun working through some cool plug-ins in Ableton, and doing a Houdini/SideFX Foundations Tutorial.
Recently upgrade my DonkeyCar with a new diff, and a Raspberry Pi 4. Got it all set up with a cool retro bluetooth controller, really fun to drive, and train
To keep myself active, I have been biking, and running quite a bit, still able to get some private training in, and hope to get to a pool this coming week. Also, looking into a wetsuit for some open water swimming, looks like Austin Tri Cyclist has some for rental.
I’ve been enjoying the switch to eSports, and iRacing with both IMSA, and NASCAR this weekend, great coverage, and adaptability by everyone involved.
Had a very relaxing holiday break, lots of time with family, and a little travel, it was great to disconnect for a little bit, reflect, and plan the new year.
Driving – Rally, Spec MX5, TC, and GT4 in short, I am going to get a bunch of seat time in a bunch of different cars, I am going to sign up for Rally Ready Driving School, I am building a Spec MX5 and plan to run that in a bunch of different series, and will see if I can rent a seat in one of the new Honda TC cars, and find a ride in a GT4 car (ideally a Porsche).
Startup – 30 Customers, find a Co-Founder, working on both have a really exciting opportunity that will hopefully land, and have started talking to potential people that I can share the business, and workload with, I am really looking forward to it!
Health – Cut (Half), Body Composition, I almost hit my goal of cutting myself in half before the new year, when I started my weight loss journey with OptiFast I weighed in at 330Lbs, I am now 170Lbs, and am on pace to get to 165Lbs (or half my body weight) over the next month. From there I will focus on my body fat percentage, and work on my body composition.
Looking forward to a hopefully relaxing week, spending time with my family, and working on pushing some of my projects forward. Here are some of the things I have on my list.
Road Surface Detection I have been working on a real-time AI/ML solution for predicting coefficient of friction based on the input from an optical camera. I am using an NVIDIA Jetson Xavier AGX (thank you ADLinkTech) , I have trained a SSD_mobilenet, and but would like to see if I can get some better performance (lower latency), and improved accuracy, so I am porting it over to the Google Cloud AutoML Vision Edge, this will allow me to test a bunch of different ML models automatically without having to run it through my ML pipeline based on Kubeflow, I am excited to see the results.
CAN bus CDDS, and FogLamp Part of the solution I have been developing uses CAN bus data to do validation, and verification. I’ve been using FogLamp to help manage the data streams, as part of this solution, I am going to continue work with Eclipse Cyclone DDS, and the ROS2 implementation, the plan is to get all of the sensor data from CAN bus to CDDS, then use FogLamp to send everything northbound.
Simulation Environments A lot of my testing happens in simulation, I started out with IPG which I am very happy with in terms of performance, and accuracy, however, I like to keep my options open, and have been working on porting my base model to the Simulink Vehicle Dynamics Blockset, while I was at it I decide to survey the landscape a bit more, and see what other platforms are available, it looks like some of the game engines are starting to provide robust simulation environments, so I am also testing Unity3d Simulation.
Spec MX5 Going to start working on the build sheet for my spec MX5, found a really nice donor down in San Antonio. I am going to drive her as a street car for a couple more weeks, hoping to get out to Harris Hill Raceway once or twice, to work on my heel-toe.
The plan for 2020 is to get a lot more track time. I need to work on my technique. Over the last two years with my GTB1, I have only been driving practice sessions, and races. I am looking to see if I can find the holy grail, a completely race ready car that is streetable, probably too much to ask. I want to be able to drive down to Harris Hill, COTA, Driveway, MSR Houston, or Cresson do DE’s or work with an instructor, then drop off the car to do an arrive/drive for long distance races. I want something that has a clear class definition with all of the sanctioning bodies (SCCA, NASA, WRL, AER). Additionally, I am interested in learning the racecraft associated with running in a Spec class. The GTB1 class I have been running with in PCA is a modified class, and can feel a bit like an arms race.
So far my research has led me to two possible choices, which have similar price points, and are philosophically aligned to my goals: Spec MX-5, and Spec E46. Both have reasonable price points both in terms of the up-front cost, and TCO. Both are well defined, with lots of cars on the market. So part of the decision will be build vs buy. I am leaning toward my previous approach which was to buy something proven.
Along side the desire to go Spec racing, and have a streetable track car, I am also going to pursue renting a seat in a couple different classes within the SRO, or possibly even the upcoming Creventic 24hour race here in Austin. There seem to be a number of seats available in TC, TCR, or GT4 cars. I am interested in learning how to drive a touring car, there might be a good opportunity for this, more to come on this topic at a later date.
The GT4 program that Danny, and I were planning is not going to happen, we could not close the funding gap, which was significant. Here are a few stats on what we were able to accomplish between Jun, and Oct of this year. We prospected over 125 opportunities, of that number we disqualified 35 (with the goal of: “get to no, fast”). We closed contracts with 10 partners, and have an additional 3 contracts pending, we progressed 17 deals into contract/negotiation, and built a number of very strong partnerships along the way. These partnership will bear fruit over the course of 2020.
Our goal was a 1-2% conversation rate on 1000 opportunities, at just slightly over 10% of the total opportunities prospected our conversion rate was 12.5%, not too bad. The real challenge was prioritization. I have a full-time job, a start-up, a family, racing, and my health. Adding the sponsorship/partnership activity on top of all that was very challenging from a time management perspective. I am happy with what we accomplished, and learned a lot about the business side of motorsports. I plan to continue down a more focused path for 2020.
Family, work, racing, not necessarily always in that order, very hard to keep everything in balance. Over the last few weeks, I have prioritized getting ready for Road America, my race there is coming up over the Labor Day weekend, really looking forward to it. It’s been pretty tough to put it at the top of the list with all of the other responsibilities, and other activities I have going.
I had the opportunity to share some of my thoughts on this topic with Ross Bentley on his incredible speed secrets podcast this week.
Work has become increasingly demanding requiring more frequent travel, the partnership, sponsorship component of preparing for 2020 is a significant time investment, and the startup is gaining real traction with some exciting opportunities on the horizon. The near constant question I get is “when do you sleep?” Everything is a compromise.
I start by taking care of myself first, having a routine is the thing that helps me most, I guess I am a creature of habit, but breakfast, and training is how I start my day, when I am running, cycling, or swimming, I am able to organize my thoughts, and build a game plan for the day, it helps me get prepared, and regulates my mood, and anxiety level.
I have to focus on work through out the day, once I am home in the late afternoon, I make an effort to turn off technology, and spend time with my family, playing with the boys, making dinner, I love that we always sit down to have dinner together, and getting everybody ready for bed. Once the boys are in bed, I am able to have dedicated time for the startup, partnership, and work in the sim. On the weekends, time with my family is the priority, there are few opportunities during the afternoon, and evening to make progress on the startup, or work in on Road America.
Here is my method for working in iRacing, I am a big fan of data, so Virtual Racing School is a huge asset, I have a subscription that allows me to look at all of the data packs, and compare my times, with their excellent analytical tools. Additionally, I work with David Murry, and his webinars, he has a turn by turn breakdown of Road America that is incredibly detailed. I attempt to use the same approach for working in the sim, as I use when actually at the track, I take notes, look at video, and data, and then create a checklist of items to work on. This approach helps me feel prepared, and confident coming into the weekend. In addition to all of this preparation I have made it a goal for the season to work with a coach each weekend. I will be working with David on Friday, and Tom O’Gorman on Saturday.
A quick update on the partnership, and startup front, I was able to spend some time this week with Joe Speed from ADLink Technology, he has graciously offer the use of one of the NVIDIA Jetson Xavier DevKits, and Amit Goel from NVIDIA’s embedded team sent over a carrier, this is really going to accelerate the development of the models that we are running in the car.