Starting a Business

I decided to start ryracing, LLC, lots to figure out. I have worked with Ashley White to put together press, and marketing materials, and have been working with Jed Rogers to get my logo, and branding done right. I have a three part business plan:

1.) build a sponsor, and partner network by providing consultation, leveraging Google’s marketing cloud. Putting metrics in place for measuring co-branded campaign success.

2.) build spec cayman leverage my sponsor, and partner network to build a Porsche specific arrive, and drive business with TPWS.

3.) develop technology for making car setup recommendations. Generate baselines in simulation, then leverage a real-time streaming telemetry system such as the PodiumConnect to compare actual vs simulated.

I am working on my marketing plans, and will have a couple announcements coming on from Nestle, and another from the YMCA of Austin. Additionally, I have an opportunity to work Manthey Racing via the Porsche Racing Experience need to figure out how to fund it.

My next race will be at Road America, or possibly a Super Enduro at High Plains if we can get the car ready.

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Preparation is Key

The main thing that attracts me to road racing is that I keep learning. It is one of those things that you can do for your whole life, and never perfect, you can always learn more, and improve. With that in mind, what did I learn from my experience at the 72hrs of Barber?

I have so much to learn, we are super green, we need to be way better prepared, all the proper tools, spares, car should have had a shakedown before transport, we need someone telling us where to be, when we need to be there, getting everybody organized, and take notes on everything.

Working with Colten was amazing, he is such a pro, has tons of experience, and he is ridiculously fast. We also had the extreme pleasure of working with Sherman Engler he has been racing for over 40 years, with his wife by his side the two of them gave me many life lessons, and were a tremendous asset.

What went well? We were able to assemble a great team, and I was able to get on the podium for my first sprint! Actually ended get P1 because people got caught passing under yellow. In the second race, I learned the most, I had a contact with another driver in my class, I should have backed out completely, that one is going down in the catalogue of “don’t do that again”. In the Enduro, Colten, and I did great we started in the back, because I did not get on grid in time, but we worked our way up to P4 in class.

Thank you TPWS for going on this crazy adventure with me, time to get ready for the next one!

Here is some video from my first sprint, got a great start, and was able to bring it home P12 to P1!

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Ready for ‘bama

Super excited for next week, at Barber Motorsports Park!

 

Some last minute tweaks to the livery: got the Longhorn Racing Academy, and the Oakhill Wellness Center logos on the car! Thank you both, and thank you to TPWS for their continued amazing support! Also, very excited to be sharing the car with Colten Miller, we drove together at the Porsche Driving School, and were consistently sharing the 1, and 2 spots throughout, he is on a path to “convert from dirt” and will be driving the Enduro with me! Transportation is locked in, fuel is on the way, logos are done,  got some new number panels, car is ready to go, and I have been getting some good practice in on iRacing. Additionally, I have been  really putting it in at the gym, to make sure my endurance is up, lots of cardio, and high rep weight workouts, 6 days a week. Can’t wait to get out there, see Colten, work, and have fun with Chris, and LeAnn, maybe get to see Cass, and Sherman, and drive that amazing track, looks like we might get rain, which I love, finally a chance to put some time in on wets, might put in a track order for another set with Frisby :-). The logistics on this racing are intense!

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Getting it Together

Busy couple of weeks, I am working to get everything together for my next race, tie up loose ends from my previous outing, see if I can get a couple sponsors, and just generally have a lot of “irons in the fire”. Got a chance to get out with the amazing team at Longhorn Racing Academy last week, my parents, and the TPWS crew, came out, it was a blast. This post is going to be me getting my thoughts organized, and trying to get it all written down.

Getting ready for Barber:

  • Ordered another set of wheels from Bilt Racing Services, they are such good people, 
    • They should show up this coming week.
  • Need to order another set of tires from Frisby I want to use my contingency certificates
    • Need to follow-up and get the order in.
  •  I booked my travel, need to get it organized for Chris, and LeAnn, who are coming with
    • Hotel, Airfare.
  • Have to find a panel van/transporter for rent so we can keep all the tools, wheels/tires, and everything stored at the track.
  • Need to get racing fuel 101, or better delivered to the track.
  • Have to find a carrier to move the car, and all of our equipment (fuel bottles, wheels/tires, and tools (jacks, stands, wrenches, etc..) 
  • Have to get the outer rim on one of my wheels replaced, and installed
  • Need to get with Wrap Dynamics, get the new sponsor logos printed, and put on the car

Getting a couple sponsors

I want to get a marketing campaign going with Longhorn Racing Academy, that tells my story, and shows the journey that others could take, something along the lines of a here are our Graduates: I started with them doing one of their exotic driving experiences, I then attended one of the HPDE’s that they organized, following that I purchased one of  their cars :-), I then started taking lessons with Courtney, doing DE’s with PCA, went to Driveway Austin, I joined SCCA, and started going to Track Night in America, drove/drove/drove, took the courses at Porsche Sport Driving School got my PCA license, bought a racecar, and ran my first race at Circuit of the Americas this last month.

The other story that I have is the one regarding my health, I decided in October of 2017 that I wanted to  get serious about the racing, and was determined to be competitive, and enjoy myself, so I started a very tough diet (liquids only, 800 Calories a day), and workout regimen. Over the course of the last 6 months, I have lost 94Lbs, I have 6Lbs more to go, and I will be transitioning back to solid foods. I would like to tell this story with the help of my doctor, and the team at Oak Hill Wellness Clinic and involve Nestle Health Sciences.  

I want to find someone with experience writing to help me get a bio together, and start putting together my marketing package, as I approach this campaign, I want to provide my expertise around marketing data analysis, with all of the tooling.

Lastly, I am super excited to have had Chris from TPWS drive the car, would love to get him his license so we can start working toward a two-man enduro format, here is his video:

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Acheiving My Goals

There has been quite a lot wrapped up in my goal of running a PCA club race. I used the goal of racing as way to change my lifestyle, which helped change my perspective on my health, and many other things. I wrote a previous post about my health it has take a lot of willpower to get where I wanted. I had to come up with my own definition of willpower, which I really consider to be a form a self-awareness, or mindfulness. For so long I was on auto-pilot when it came to eating. My friend Dillon sent me this photo the other day, and it speaks volumes of the progress I’ve made

So far I have lost 85 Lbs, I want to get another 15 Lbs off, to make it an even 100 Lbs. I keep telling myself, and others getting the weight off has been easy, keeping it off will be the real challenge, I need to maintain this lifestyle, and constantly set goals, and be mindful to keep it going.

I believe this mindset will help in my driving, being very methodical, and mindful. In the first race, on my first start, I got hit and bent a wheel, in the grand scheme of things, a pretty good outcome for contact. Lap time in the first race decided position in the second race. Because I did not finish the first race, I had to start in the back for the second race. I was able to work my way up to second position in class, which was an amazing way to get my my first PCA club race finish. I was able to put the past behind me, and focus on my goal of getting on the podium.

I am going to continue setting goals for myself, the next one is to figure out how to fund this adventure, and get a team together. I want to work my way to longer endurance races, with a multiple driver format, ultimately working to Sebring, or Daytona. The next stop is Barber Motorsports in May so I can get some more wheel-to-wheel time, on a track that I have already experienced.
Photo Credit: Tim Lair

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First PCA Club Race Experience

I did it! I ran my first PCA Club Race, in my new GTB1 car, and had an absolute blast!! IT WAS AMAZING. I had a ton of my friends and family there supporting me. The best crew, and support from TPWS, Chris, and LeAnn are incredible, we developed a tremendous friendship through the experience. Practice, and Qualifying was great, I got position 1, in class for both qualifying session.

In the first race I got hit, it bent the wheel, so I couldn’t finish, but the car was fine. As part of the PCA procedures I had to write up an incident report, get checked by the medical doctor, and visit race control so that the stewards could review my video.

I was cleared for the second race. The finishing position in the first race set the starting position for the second race, so… I had to start in the back. In the rain on slicks, I was able to come back, taking 10 positions in 10 laps, getting to position 2 in my class for my first podium! I was awarded the rookie of the race!


I had an amazing time, and a great couple days, with a really good group of friends, family, mentors, coaches and drivers!

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